Meet Your Small Business Playbook

  • Losing sleep because your business isn't making money?
  • Not selling like you thought you would?
  • Not reaching customers?

The solution is here — The Guided Small Business Planner™

Small business owners holding a copy of the Guided Small Business Planner

Become the business owner you want to be.

Designed to guide you to reach your customers, The Guided Small Business Planner™ takes the guesswork out of building your business. Simply follow the step-by-step instructions and we will take you to the business you want to build.

Photo of The Guided Small Business Planner with brightly colored pens

Hi, I'm Cherith Roberson.

I'm a small business counselor and coach, writer of The Guided Small Business Planner™, mom of two, and small business owner.

I took everything that I know about starting and growing businesses and created a step-by-step guide for small business owners.

My experience working with thousands of small business owners as I ran our state's largest Small Business Center from 2017-2022 told me exactly what is needed.

I've been in your shoes. Rewind to my first entrepreneurial journey — house flipping (during the 2009 recession) and my foray into local agriculture when I worked to connect farmers and food makers.

I've made plenty of my own small business mistakes and helped business owners navigate starting and growing.

Flourish In Growth is proud to bring this tool to small business owners. I believe it will change your business and your life.

photo of Cherith Roberson, writer of The Guided Small Business Planner and founder of Flourish In Growth

Have you ever been told you need a business plan?

Like most things in life, it's hard to get somewhere if we don't know how.

Building a business takes focus, skill, and expertise but most of us are learning as we go. There are thousands of vague articles that tell you how to write a business plan and it's easy to get stuck guessing if you are on the right track. That's why we created The Guided Small Business Planner™ — your business planning tool that makes it doable and even fun!

The Tool You've Been Waiting For

We take the guesswork out of small business ownership with The Guided Small Business Planner™.

Front photo of The Guided Small Business Planner. This bright blue cover has the words, "The Guided Small Business Planner" embossed on the front with the Flourish In Growth logo underneath
  • Comprehensive

    Eleven sections cover every small business area including: ownership, branding, marketing, pricing, and operations.

  • One step at a time

    Designed to allow you to apply each lesson to your business in real time and as you go. You get to choose your pace!

  • Real Examples

    Provided examples allow you to see how peer small businesses make it work.

  • Resources Library

    Access the exclusive resources library: including additional tutorials, videos, and extra worksheets, to further support and enhance what's inside your planner.

As Seen On

As seen on WRAL Logo and Small Business Center Network of North Carolina Logo

We've helped thousands of business owners — but don't take our word for it...

Cherith's [our founder] breadth and depth of business acumen was instrumental in helping me with opening my brick and mortar. Her ability to listen, assess, and advice efficiently is remarkable.

It is comprehensive, challenging, and beautiful. I love the rich colors, the roadmap chart that is worthy of framing once completed, and that buyers can download additional resources from the website. It is worth every penny.

Your "The Guided Small Business Planner™" is absolutely a fantastic tool the start-up entrepreneurs attending my online class or in private sessions could ever want. It so well done, concise, easy to read/understand, and will be a real helpful guide through the stress and challenges while starting a new business from "ground zero."