Build The Business You Want

Designed to save you time and money. The Guided Small Business Planner is more than a journal, our step-by-step process walks you through how to build your dream business.

Meet Your Small Business Playbook

  • Looking for clear, step-by-step instructions for your business?
  • Tired of researching to only find vague how-to articles?
  • Love a list and having a plan in place?

The Guided Small Business Planner™

Small business owners holding a copy of the Guided Small Business Planner

Why a business planner?

You want to build a strong business and you want to do it efficiently. No two businesses are alike, but they do need to know how they make money, reach customers, and set sales goals that make sense for them. We take the guesswork out of building the business and life that you want.

Photo of The Guided Small Business Planner with brightly colored pens

Hi, I'm Cherith Roberson.

I'm a small business counselor and coach, writer of The Guided Small Business Planner™, mom of two, and small business owner.

I took everything that I know about starting and growing businesses and created a step-by-step guide for small business owners.

My experience working with thousands of small business owners as I ran our state's largest Small Business Center from 2017-2022 told me exactly what is needed.

I've been in your shoes. Rewind to my first entrepreneurial journey — house flipping (from 2007-2009 during a recession) and my foray into local agriculture when I worked to connect farmers and food makers.

I've made plenty of my own small business mistakes and helped business owners navigate starting and growing.

Flourish In Growth is proud to bring this tool to small business owners. I believe it will change your business and your life.

photo of Cherith Roberson, writer of The Guided Small Business Planner and founder of Flourish In Growth

Have you ever been told you need a business plan?

Like most things in life, it's hard to get somewhere if we don't know how.

Building a business takes focus, skill, and expertise but most of us are learning as we go. There are thousands of vague articles that tell you how to write a business plan and it's easy to get stuck guessing if you are on the right track. That's why we created The Guided Small Business Planner™ — your business planning tool that makes it doable and even fun!

As Seen On

As seen on WRAL Logo and Small Business Center Network of North Carolina Logo

We've helped thousands of business owners — but don't take our word for it...

Cherith's [our founder] breadth and depth of business acumen was instrumental in helping me with opening my brick and mortar. Her ability to listen, assess, and advice efficiently is remarkable.

It is comprehensive, challenging, and beautiful. I love the rich colors, the roadmap chart that is worthy of framing once completed, and that buyers can download additional resources from the website. It is worth every penny.

Your "The Guided Small Business Planner™" is absolutely a fantastic tool the start-up entrepreneurs attending my online class or in private sessions could ever want. It so well done, concise, easy to read/understand, and will be a real helpful guide through the stress and challenges while starting a new business from "ground zero." 

Your "The Guided Small Business Planner™" is absolutely a fantastic tool the start-up entrepreneurs attending my online class or in private sessions could ever want. It so well done, concise, easy to read/understand, and will be a real helpful guide through the stress and challenges while starting a new business from "ground zero."