To help one million small business owners build businesses that sustain them, their community, and our planet.
Hi, I'm Cherith Roberson.
I'm a small business counselor and coach, writer of The Guided Small Business Planner™, mom of two, and small business owner.
When I worked one-on-one with small business owners, I often experienced the frustration of not having enough time to answer all of their questions or walk them through every obstacle that I knew they'd encounter.
I wanted to make sure they knew what to do next and what to avoid! When I looked for solutions to send to them, I found vague how-to articles and guides that didn't provide enough information to be helpful.
So I got to work, writing down each step of the process of creating a business. I applied real-life examples and a new way of building a business was born!
We help business owners navigate the ups and downs of building the business they want.
Our rules are: Clear, simple, no-fluff, and actionable! Stop doubting yourself. Meet your small business map — The Guided Small Business Planner™.
Our Mission
Help create and build strong small businesses by providing simple and effective tools to small business owners.