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Rated 5/5 With over 1,200 copies sold!

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hero shot of the cover of The Guided Small Business Planner. A step-by-step guide for starting your business.

Before you build a business plan or pick your logo colors,
there’s one question that changes everything:

WHY are you doing this?

Feeling overwhelmed by all the “must-dos” of starting a business?

You’re not alone. After working with thousands of founders, I saw how easy it is to get stuck in information overload — and lose sight of what really matters.

So I got to work and created a simple framework because a business built with intention starts with knowing your why.

You started your business because you want more, sure you may want to build wealth or have flexibility, but you also want to do work that is meaningful.

In this free sneak peek, you'll dig into what is driving you personally because it’s more than just naming your reasons. We start here because being able to connect to your why will help you stay the course when things get challenging.

You'll get a glimpse of what makes this planner different than other tools for business owners. It walks you through every core part of building your business — from your support system to marketing to money — all in a simple format that is effective and designed to make take the guesswork out of actually building a business.

What makes this different from everything else that is already out there?

Unlike a blank notebook or checklist, this planner walks you through a guided process with simple prompts to help you:

✅ Clarify your motivation
✅ Focus on what helps you thrive
✅ Build a business that fits your life

✨ Want to see how it works?
Download the first 7 pages of the Owner Section — free.

It’s the perfect way to explore your why and start building with clarity.

Here's what you'll find on those first pages:

Designed to help you name your why — the real motivation behind your business. You'll dig into your strengths, talents, gifts, and support system, because every successful business owner I know has shared that their internal driver (their why) and their support system are crucial to their success.

Start the process today!

Hero image of The Guided Small Business Planner - laying flat with the cover shown.

Cherith Roberson holding The Guided Small Business Planner

Hey there — I'm Cherith Roberson.

Small business expert, former director of one of North Carolina’s top entrepreneurship centers, mom of two, and creator of The Guided Small Business Planner™.

After years of supporting thousands of entrepreneurs through workshops, trainings, and one-on-one counseling, I kept seeing the same thing. People were full of great ideas but stuck when it came to building a real, working business.

They didn’t need another vague article or generic checklist.

They needed a clear path.

So, in true entrepreneurial spirit and inspired by the real questions, struggles, and dreams of people like you, I created one.

The Guided Small Business Planner™ is the tool I wish every aspiring entrepreneur had from day one. It walks you step-by-step through the process of starting and growing a business, with real-life examples, no-fluff advice, and built-in encouragement along the way.

If you’re ready to stop guessing and start building, this is your map.

Simple. Actionable. Designed for real entrepreneurs.

Don’t Take Our Word For It…

Rated 5/5 With over 1,000 copies sold!

Wonderful resource

"This is an excellent resource to focus your thoughts, know your customers and have the critical details needed to start or progress a young business. I highly recommend this to anyone before they jump head first into the small business pool!"

Adam G

Fantastic resource for business owners!

"The Guided Small Business Planner is one of the best business tools out there to gather all of your thoughts, plans and action items in one spot for your business.... and I have used a lot of business tools! I love the way it is organized and the prompts were so thoughtful and really helpful in thinking through what I want for my business and how to make it happen. Highly recommend for a growing entrepreneur or small business!"

Ginna N

Beautiful & Practical

"This planner is very well thought out- you can tell a lot of intention went into the arrangement of each section and the specific questions and recommendations therein. It's also very well-made and absolutely beautiful, which makes it a joy to use."

Hannah K

Essential Resource for SBO: A Must-Have Planner!

"I can’t recommend The Guided Small Business Planner™ enough! It’s like having a personal coach guiding you step-by-step to build a strong business foundation. The clear, actionable instructions make it easy to follow and feel less overwhelming. This guided planner has become my go-to resource for turning my ideas into reality.

Additionally, the packaging was beautifully put together, featuring a thoughtful personal touch that made the unboxing experience truly special. If you’re serious about creating a sustainable business, this planner is a must-have!"

Omega H