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Rated 5/5 With almost 1,000 copies sold!

Try Out the Planner Entrepreneurs Love

Grab the first six pages of The Guided Small Business Planner™–FREE!

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hero shot of the cover of The Guided Small Business Planner. A step-by-step guide for starting your business.

Finally—an easy-to-follow business planner that helps you start
and grow your business with confidence.

What is a Business Planner?

More than a typical journal. It’s your step-by-step game plan to turn your idea into a real, money-making business.

You’ll get clear prompts, smart checklists, paired with a clear process—so you always know what to do next and why it matters. No fluff. No overwhelm. Just progress.

Get the first 6 pages of The Guided Small Business Planner™ free and see if it’s the right fit for you.

👇 Take a look inside.

Photo of an opened box that shows The
Guided Small Business Planner with the Executive Summary poster and sticker sheet. Text reads,

Picture of the name page of The Guided Small Business Planner with a text box on page that reads,

Why a Business Planner?

Because you don't want to spend your time guessing what to do next.

Hero image of The Guided Small Business Planner - laying flat with the cover shown.

You can Google or ask any AI program what to do next for your business and your results will be generic instead of based on the business you are creating. We walk you through the process of building a business in the right order because we have worked with thousands of business owners and understand the process. With color-coded sections, each one opens with a clear summary that tells you what to expect and why it matters—no guessing, no fluff. You’ll move step-by-step through everything from defining how you make money, to understanding your customer, to making an action plan you actually understand. Go at your own pace—but trust the flow. It’s built to keep you moving forward with clarity.

Think, Write, Do: Guided Prompts that Lead to Real Action

Image of the tabs of each section of The Guided Small Business Planner. Brightly colored tabs for all 11 sections.

This isn’t just a journal. Each section includes thoughtful prompts and space to write, but they’re designed to lead you to real-world action—like talking to potential customers, using your local library for market research, or working through your numbers with the free money spreadsheet included with your purchase. We make it easy to put your thoughts on the page and take action in the real world—because that’s how businesses actually get built.

Learn from Real-Life Examples That Feel Like You

Whether you’re starting a product-based business, offering a service, selling online, or opening a brick-and-mortar shop, the planner includes down-to-earth examples of other main street-style businesses doing the same. You’ll see how others have made decisions at every stage, so you can think through your own business with less guesswork and more confidence.

Stay Organized and Focused, Even When Life Gets Busy

Each section is tabbed, color-coded, and designed with plenty of space to write, brainstorm, and reflect. The high-quality paper resists bleed-through, and the wire binding lays flat—so it’s easy to actually use it. Plus, you’ll celebrate your progress in real-time on a one-page executive summary poster—so even when you’re in the messy middle, you’ll see how far you’ve come.

Build a Business You Understand–Even if You're Brand New

Picture of the Fundamentals chapter of The Guided Small Business Planner with a pencil, a hand holding a glass and some food.

You don’t need an MBA or business experience to use this planner. Everything is written in simple, clear language—we explain the jargon and no overwhelm. Whether you’ve never heard of market validation or just need help organizing your thoughts, this tool makes the process of starting and growing your business not just doable, but liberating.

Yes! I want this! Send me my sample.

By signing up, you are agreeing that we can use your email address to market to you. You can unsubscribe from marketing emails at any time by using the link in our emails.

Customer Reviews

Rated 5/5 With almost 1,000 copies sold!

Wonderful resource

"This is an excellent resource to focus your thoughts, know your customers and have the critical details needed to start or progress a young business. I highly recommend this to anyone before they jump head first into the small business pool!"

Adam G

Fantastic resource for business owners!

"The Guided Small Business Planner is one of the best business tools out there to gather all of your thoughts, plans and action items in one spot for your business.... and I have used a lot of business tools! I love the way it is organized and the prompts were so thoughtful and really helpful in thinking through what I want for my business and how to make it happen. Highly recommend for a growing entrepreneur or small business!"

Ginna N

Beautiful & Practical

"This planner is very well thought out- you can tell a lot of intention went into the arrangement of each section and the specific questions and recommendations therein. It's also very well-made and absolutely beautiful, which makes it a joy to use."

Hannah K

Essential Resource for SBO: A Must-Have Planner!

"I can’t recommend The Guided Small Business Planner™ enough! It’s like having a personal coach guiding you step-by-step to build a strong business foundation. The clear, actionable instructions make it easy to follow and feel less overwhelming. This guided planner has become my go-to resource for turning my ideas into reality.

Additionally, the packaging was beautifully put together, featuring a thoughtful personal touch that made the unboxing experience truly special. If you’re serious about creating a sustainable business, this planner is a must-have!"

Omega H

Cherith Roberson holding The Guided Small Business Planner

Hey there — I'm Cherith Roberson.

Small business expert, former director of one of North Carolina’s top entrepreneurship centers, mom of two, and creator of The Guided Small Business Planner™.

After years of supporting thousands of entrepreneurs through workshops, trainings, and one-on-one counseling, I kept seeing the same thing. People were full of great ideas but stuck when it came to building a real, working business.

They didn’t need another vague article or generic checklist.

They needed a clear path.

So, in true entrepreneurial spirit and inspired by the real questions, struggles, and dreams of people like you, I created one.

The Guided Small Business Planner™ is the tool I wish every aspiring entrepreneur had from day one. It walks you step-by-step through the process of starting and growing a business, with real-life examples, no-fluff advice, and built-in encouragement along the way.

If you’re ready to stop guessing and start building, this is your map.

Simple. Actionable. Designed for real entrepreneurs.

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